GE / McKINSEY BUSINESS ASSESSMENT ARRAY

BUSINESS UNIT STRENGTH
HIGH	MEDIUM	LOW
MARKET ATTRACTIVENESS	HIGH	PROTECT POSITION	INVEST TO BUILD	BUILD SELECTIVELY
MEDIUM	BUILD SELECTIVELY	SELECTIVITY / MANAGE FOR EARNINGS	EXPAND OR HARVEST
LOW	PROTECT POSITION + REFOCUS	MANAGE FOR EARNINGS	DIVEST

GE / McKINSEY BUSINESS ASSESSMENT ARRAY

BUSINESS UNIT STRENGTH
HIGH	MEDIUM	LOW
MARKET ATTRACTIVENESS	HIGH
MEDIUM
LOW

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